Despite Debate, Sports Supplements Continue To Grow
According to an ICIS report, the growing debate over sports supplements has not stopped the dynamic growth of this widely popular market. Demand for sports supplements such as Ephedra is growing fast as both professional athletes and general consumers look to enhance physical properties like muscle mass, strength and endurance. However, the market is vulnerable to exploitation and mainstream media coverage over the past year has stirred the already murky waters of regulated guidance and public safety.
Trusted Products Such As No Xplode And Animal Pak In High Demand
Attorney Mark Ullman, a partner in the law firm Ullman, Shapiro & Ullman, which specializes in food, drug, and cosmetic law says: “The FDA definitely has ’sports supplements’ as a high-priority enforcement item. Companies need to be mindful of the claims that they make for their products, as well as understanding what substances are going into those products.” According to Ullman, the mainstream of the supplements industry is eager to see illegitimate products removed from the market.
The unpredictability seen in the overall supplements industry is a major contributing factor to the difficulty in regulating the myriad of products and ingredients that enter the market. According to Nutritional Reviews, this issue appears to be less prominent with nutritional health supplements but more present in other supplement areas, particularly sports supplements – specifically bodybuilding products – and weight loss supplements, specifically fat burners.Sports food like Animal Pak represents the second-largest market segment.
The multibillion dollar sector generated $1.8bn in 2007 and an estimated $1.5bn in 2008. By 2013, the sector is expected to reach $2.5bn at a CAGR of 10.8%, according to the BCC report. To learn more about whey protein- traditionally used by bodybuilders and strength athletes to increase the rate of protein synthesis (muscle building), while decreasing the rate of catabolism of muscle mass (muscle breakdown), and increasing the rate of post exercise recovery, and other sports supplements products, contact your performance supplements experts today.
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