During Hard Times, People Still Seek Out Cosmetic Work
Just because people have less money doesn’t mean they don’t want to look their best, according to a top Beverly Hills cosmetic surgeon. The New York Times reports that in Beverly Hills tummy tuck patients are still taking the plunge. The recession’s initial effect on cosmetic surgery, a billion-dollar industry in the US, was severe enough to drive down business by a third nationally and 40 percent in Florida and California, according to a recent economic survey by the American Academy of Cosmetic Surgery.
But the downturn also set in motion a trend accelerating this year even amid the country’s slow summer season, doctors say. More people are seeking cheaper, easier treatments like mini-facelifts and one-hour fat-removal. Anti-wrinkle injections of Botox are even available at a booth at your local Westfield malls in some areas.
Beverly Hills Liposuction Compared With Non-Invasive Plastic Surgery
While major cosmetic surgery such as liposuction and breast enlargement fell by nearly 10 percent last year, less invasive and faster procedures such as laser skin smoothing, facial injections and vein treatments increased 5 percent, according to the American Society of Plastic Surgeons. The shift is not surprising to people who study trends in appearance-based markets; their findings indicate that these shifts could have a lasting impact on the field of cosmetic surgery.
With new laser therapies and facial injections developing every year, the industry had already been evolving to respond to a demand for quicker, less painful treatments with shorter recovery times and less scarring. The downturn is simply speeding things up for plastic surgery procedures across the board including tummy tuck Beverly Hills doctors believe.
New methods, such as prescription medicine eyelash thickeners, continue to be introduced and marketed successfully despite the recession. A report issued in the fall estimated that, mostly because of the rise in less-invasive procedures, the industry would continue to grow 8 percent annually through 2012.
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