Having a Little Work Done (At The Mall)
Thanks in part to television shows like “Extreme Makeover” and “Nip/Tuck”, the number of Americans seeking chemical peels, laser procedures, Botox shots and wrinkle-filler injections is soaring. According to the American Society for Aesthetic Plastic Surgery, such “noninvasive” treatments have increased more than 700 percent since 1997. Botox received Food and Drug Administration approval in 2002. Regarding traditional procedures such as a facelift or browlift Los Angeles surgeons have observed moderate changes in demand.
The influx of doctors and entrepreneurs rushing to fill that demand has left some doctors and plastic-surgery trade groups wondering about the expertise of some of the people providing these services. For many Americans, price and convenience come first, with few questions about the experience and qualifications of the person injecting the treatments or performing the necklift Los Angeles plastic surgery experts say.
Surgical Procedures Like Eyelid Surgery Los Angeles Cosmetic Surgeons Say, Remain Popular With Non-Surgical Treatments Seeing Most Increase
There has been a surge in the number of nonsurgical cosmetic procedures. Of the 11.5 million cosmetic procedures performed in 2006, more than four in five were noninvasive treatments, according to the aesthetic plastic-surgery society. From 1997 to 2006, the number of surgical cosmetic procedures rose 98 percent, and noninvasive treatments jumped 747 percent. Industry experts attribute the surge in cosmetic procedures to aging baby boomers as well as to television shows.
The youngest boomers, those born from 1955 to 1964, are driving the trend, she said. “They will do absolutely anything to prolong youthfulness to stay in the game through a tummy or rhinoplasty Beverly Hills experts explain, “and if that means a filler here or Botox there or hair implant there, then so be it — they’ll do it. We know one thing for sure: people aren’t getting any younger. We know another thing for sure: they all want to look younger.”
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